I’M
LUCIA
VISUAL DESIGNER
With six years of experience in illustration, animation, and design, I blend creativity and storytelling to create visuals that really connect with people. I'm passionate about exploring femininity, pop culture, and interactive narratives, always aiming to inspire, bring something unique, and leave a lasting impression.
TORRES
(Work Experience)
Freelance Graphic Designer
(2019-Present)
Created branding and promotional materials for different brands, including digital and print assets.
Developed visual concepts for social media campaigns, enhancing brand visibility.
Worked directly with clients to understand their vision and delivered tailored design solutions.
Managed timelines and ensured timely delivery of all design projects.
Graphic Designer and Video Editor
Seguros FR, Mazatlán, MX
(2022-2023)
Video podcast scripting, recording, audio mixing and video editing.
Designed brand identity for insurance company and video podcast brand, cover art, episode graphics, and social media posts.
Worked with the marketing team to develop visual assets for digital and print campaigns, increasing audience engagement.
Graphic Designer
(2023-2025)
Designed marketing materials including brochures, social media posts, and advertisements for multiple clients.
Collaborated with other departments to execute design concepts for national campaigns, new brands and designed events like national conventions.
Ensured that each design aligned with the client’s brand guidelines and visual identity.
Managed project schedules and worked efficiently to meet tight deadlines.
Vibrand Media, Mazatlán, MX
(EDUCATION)
Bachelor’s Degree in Animation and Visual Effects Engineering
Universidad Politécnica de Sinaloa (UPSIN), Mazatlán, MX
2021
Graduated with honors
Certificate in Fundamentals of Digital Marketing
2021
Training in digital marketing strategies, data analysis, and social media advertising
(Skills)
I’m the strongest at…
Visual Development
Illustration and 3D Modeling
Branding
Animation
Creative Direction
(Tools
Proficiency )
(INTEREST)
I´m obsessed with storytelling, cool visuals, and colors. I enjoy designing projects with immersive narratives that explore feminism, identity, nostalgia, and pop culture.
Diploma for Participation in the 2020 Digital Animation Conference Series
Universidad Politécnica de Sinaloa
Diploma for Collaboration in Cultural and Artistic Activities
Universidad Politécnica de Sinaloa
2019
2020
(Achievements)